TVS Motor Company has officially launched its operations in Italy. The company, which already has a presence in 80 countries, is introducing a range of top-notch thermic and electric scooters and motorcycles to the Italian market.
Dr Giovanni Notarbartolo di Furnari, a seasoned executive with vast experience in leading roles across major automotive companies worldwide, will lead the Italian operations.
Sharad Mohan Mishra, President of Group Strategy at TVS Motor Company, emphasised the strategic significance of entering Italy, citing the country’s automotive culture and innovative transport solutions as key factors. He invited Italian consumers to experience TVS vehicles firsthand, backed by the company’s strong track record and global customer base.
Dr Giovanni Notarbartolo di Furnari, Director of TVS Motor Italia, expressed confidence in the branch’s long-term strategy, focusing on product quality and customer satisfaction.
The product lineup for the Italian market includes a diverse range, from the TVS Apache 310 Series developed in collaboration with BMW to the TVS iQube electric scooter, aimed at revolutionising electric mobility. Additionally, TVS Motor Italia will offer a selection of e-bikes catering to both urban commuters and outdoor enthusiasts, blending performance with style.
