TVS Motor Company intends to launch its high-end two-wheelers with internal combustion engines and electric drives in France and Italy.
The business just declared that it will be entering Europe, with France and Italy as its first stops. The manufacturer and retailer Emil Frey have partnered with the company to import and distribute motorcycles in a few European nations.
Europe will be able to acquire different EV and ICE models of the TVS Motor including Jupiter 125, NTORQ, iQube S, TVS X, Ronin 250, Apache RR 310, Apache RTR 310. The corporation might be allowing Emil Frey’s resources and structures dominance in addition to those nations that have high demands for two-wheelers.
As per the managing director of the TVS Motor, Sudarshan Venu, it is not just a question of meeting the growing demand of customers with the best two-wheelers in the market, but it also means providing end-solutions for the future.
TVS Motor receives about 24 per cent of its total revenue from exports. However, due to challenging economic conditions like inflation and a lack of funding, the company’s two-wheeler exports fell to 8.9 lakh in 2023–2024.
The management is optimistic about the future growth of exports since they believe economies will emerge from the current global slump.
