Posted inSectors

Toyota, Subaru, and Mazda unite for engine breakthroughs

Toyota aims to boost engine appeal and profitability through Subaru and Mazda investments.

L-R: Subaru CEO Atsushi Osaki, Toyota CEO Koji Sato and Mazda CEO Masahiro Moro at the joint announcement on May 28.

Toyota, Subaru, and Mazda are planning to launch a new project to create new engines suitable for electrification as stated in the press release. These engines will be designed to work in harmony with motors, batteries, and other electric drive units and will be compact in design to allow for lower hoods. 

The move is in line with Toyota’s plan to redesign vehicle looks and improve the profitability of engines by making them more attractive. This move shows that Toyota, Subaru, and Mazda are affiliated companies with Toyota being an investor in Subaru and Mazda. 

Furthermore, the development also seeks to meet global decarbonisation goals by integrating compatibility with other fuels like e-fuels and biofuels. As the car manufacturers are facing the challenges of the new emissions standards, including the potential ‘Euro 7’, Toyota pursues its strategy of carbon neutrality with a variety of approaches and solutions for different markets. 

Nevertheless, Toyota has not changed its strategy and expects the global EV market share to be no more than 30 per cent in the future while continuing to sell hybrids, hydrogen fuel-cell cars, and vehicles that burn gasoline and diesel.