Swaraj Tractors, a Mahindra group subsidiary, commemorated its Golden Jubilee with the grand unveiling of a limited-edition tractor at its Mohali manufacturing plant. Crafted meticulously and embellished with golden accents, this exclusive model serves as a token of appreciation to Swaraj’s steadfast clientele.
Featuring distinctive golden decals and adorned with the signature of esteemed customer and brand ambassador MS Dhoni, the Limited-Edition tractor radiates elegance and sophistication.
The celebratory event showcased limited-edition variants of the Swaraj 855 FE and Swaraj 744 FE tractors, paying homage to Swaraj Tractors’ enduring legacy. Available nationwide for just two months, this special offering spans five Swaraj variants, including 843 XM, 742 XT, 744 FE, 744 XT, and 855 FE.
The event also marked the culmination of the nationwide ‘Josh Ka Swaran Utsav’ campaign, highlighting Swaraj’s deep-rooted connection with its customers. Additionally, the unveiling of a commemorative coffee table book immortalized Swaraj’s fifty-year journey, capturing its rich history and profound impact on stakeholders.
At this occasion, Swaraj also announced the ‘Skilling 5000’ CSR initiative, reaffirming its commitment to societal empowerment and aligning with Mahindra Group’s ethos of collective progress. Through this program, Swaraj aims to provide vocational skills to women and the differently abled, fostering positive change and enriching lives in line with its mission to transform farming and uplift communities.
