BiUp.ai, a leading AI-driven immersive tech SaaS platform, has joined forces with Škoda Auto India to transform the digital customer experience for the launch of the Škoda Kylaq. This collaboration focuses on leveraging artificial intelligence, augmented reality (AR), and extended reality (XR) technologies to redefine how customers engage with vehicles.
Petr Janeba, Brand Director at Škoda Auto India, highlighted the significance of this partnership: “The Kylaq represents a milestone for Škoda in India, aiming to elevate the customer journey. Integrating AI, AR, and XR technologies offers customers an immersive and convenient way to interact with our vehicles digitally.”
Prashant Sinha, CEO and Founder of BiUp.ai, shared his excitement about the collaboration: “Our platform’s capabilities in AI and immersive technologies bring a fresh approach to automotive marketing. Partnering with Škoda Auto India aligns with our mission to set new benchmarks in digital transformation for the automotive industry.”
BiUp.ai’s AI-powered immersive solutions allow customers to virtually explore the Škoda Kylaq, breaking the limitations of traditional car-buying experiences. The platform’s interactive features enable seamless engagement, offering potential buyers a comprehensive understanding of the vehicle’s features in a digital environment.
Škoda Auto India and BiUp.ai aim to establish a new era of automotive marketing by combining AI, immersive tech, and data intelligence to enhance customer journeys. This partnership reflects a shared commitment to innovation and personalised engagement.
BiUp.ai caters to industries such as automotive, fashion, and home décor, operating across India, Southeast Asia, and the US. Its proprietary AI/ML-based platform addresses industry challenges by creating connected, data-driven customer experiences.
