BASF joins hands with DiDi

BASF to provide sustainable refinish coatings solutions and technical services to Didi’s body and paint shops

DiDi, Gu Haijie, Xiaoju Autocare, Painting process, BASF

BASF and DiDi have signed a strategic cooperation agreement in Hangzhou, China. According to the agreement, BASF will provide DiDi with sustainable automotive refinish products developed at its research and production site in Jiangmen. These products, designed for the Chinese market, will help reduce VOC emissions and meet the stringent standards implemented in various cities in China. As strategic partners, the two companies are committed to the sustainable development of the carsharing industry in and out of China. Paint-related products under the RODIM® brand will be part of the offerings to help body shops enhance workflow and overall performance for automotive refinishing. In addition, a dedicated expert team from BASF will perform timely professional technical services for DiDi, including training for body shop operators.

DiDi currently has 25 own body and paint shops in China and will be expanding to more than 200 owned and franchised shops globally by the end of this year. “Simplification is in our DNA. We focus on simplifying processes and operations while our business is expanding,” said Gu Haijie, President of Xiaoju Autocare. “BASF is the one-stop solution provider that can help us standardise the painting process of our new shops. This will help us increase efficiency by integrating the whole value chain of contractors, dealers, and repair centers.”


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June 2020
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