Marico forays into vegetable and fruit hygiene category
Strengthens the country’s fight against the Covid-19 pandemic
Marico has announced its foray into the vegetable and fruit hygiene category with the launch of Veggie Clean, made with a unique mix of 100% safe ingredients. With an aim to aid and strengthen the country’s fight against the Covid-19 pandemic, Marico is expanding its play in the health and hygiene segment. Addressing an industry gap and with innovation at the core, this newest introduction offers a unique mix of ingredients that remove all the germs, bacteria, chemicals, waxes and soil present on the surface of fruits and vegetables without leaving any residue, aftertaste or smell.
Increasingly, both personal and domestic hygiene is becoming priority top priority for consumers. While hand, body, home and kitchen hygiene is in practice and consumption habits are also evolving in tandem with the current situation, ensuring complete sanitation of our fresh produce is still limited to only rinsing them with water. To bridge this gap with an innovative solution, Marico Limited has launched a first-ofits-kind fruit and vegetable cleaner.
The solution does not contain any harmful preservative, is soap-free, chlorine-free and alcohol-free. It can be used to clean all kinds of vegetables and fruits except mushrooms. Veggie Clean is made from ingredients that are derived from natural sources. Simple to use, one is only required to soak and hand rub the fresh produce in a solution made of one capful of Veggie Clean and 2 litres of water followed by rinsing the soaked produce in running water 2-3 times for about 30 seconds.