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Mahindra enters into JV with Ideal Motors for vehicle assembly in Sri Lanka

Partnership to create a win-win for both companies in the automotive space

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Mahindra & Mahindra, Ideal Motors, Sri Lanka, Mahindra distributor, Sanjay Jadhav, Nalin Welgama, Aravinda de Silva, South Asia, News, Made in Sri Lanka, Mahindra, Global technologies

Mahindra will hold a 35% stake in the JV, while Ideal Motors will have a 65% stake. Ideal Motors has been a trusted Mahindra distributor for the last 9 years, and with this joint venture Mahindra will strengthen its presence in the country. The plant will be developed over the next one year under the expertise of the Mahindra team with and will incorporate global technologies.

Sanjay Jadhav, VP, head of international operations, AFS (South Asia), Mahindra & Mahindra, said, “Sri Lanka is one of Mahindra's top three export markets, and the announcement with Ideal Motors, builds the foundation for newer opportunities for both of us in the island nation. We have a strong vision for growth in Sri Lanka and this move is an integral part of that plan. The changes faced by the automotive industry today are triggered by the accelerated rise of new technologies, consumer needs and sustainability in policies, we see the need to anticipate new market trends, explore alternatives and build powerful synergies in this island nation.”

Nalin Welgama, founder and executive chairman, Ideal Group, said, “In the sixties, the renowned late industrialist had the foresight to assemble automobiles through a licensing agreement from two major international manufacturers. Today, Ideal Motors is proud to be a pioneer in setting up the first automotive assembly in direct partnership with automobile, Mahindra. This joint venture will only build upon the wonderful relationship both companies have shared for nearly a decade. I am sure that the commitment and expertise of both Mahindra and Ideal Motors will lead to new horizons.”

Welgama added, “The new facility will not only contribute to human capital development, but will also enable collective development of local automotive components manufacturers to international standards under the global expertise of Mahindra. This is a leap forward for the Industry, adding value to the meaning of ‘Made in Sri Lanka’ and opening broader opportunities for national growth."

Aravinda de Silva, deputy chairman of Ideal Group said, “Ideal Motors is a customer-centric automotive company with the vision to be the ultimate choice for value based products and services, ensuring growth amidst tough competition. Today’s strategic partnership represents a quantum leap for both companies as it will enable us to deliver products at affordable prices.”

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