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Rakesh Srivastava joins Nissan India as MD

Srivastava has a huge task ahead of him to lift the market share which currently remains below 1.5%

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Rakesh Srivastava.
Rakesh Srivastava.

The local unit of the Japanese automobile major Nissan Motor India has roped in Rakesh Srivastava to lead the operation as managing director.

Srivastava, who has over two decades of experience in top two Indian car companies – Maruti Suzuki India and Hyundai Motor India took charge on September 5.

Nissan Motor Corporation, the world's fifth largest auto company has not been able to realise a reasonable position in India in the last over one decade (14 years) of operations. Srivastava has a huge task ahead of him to lift the market share which currently remains below 1.5%.

Many industry experts believe that lack of proper leadership has been one of the key reasons behind company’s dismal performance. Now, it has to be seen if the company has finally hit the nail at right point by hiring Srivastava who carries along a reasonably good impression from his last assignment.

In 2018, Srivastava had quit as director sales and marketing at Hyundai India and joined JSW Energy to lead their EV unit but the Indian energy sector major shelved the plans due to lack of clarity in policy and complexity in EV business.

He played a key role in capturing 16% market share for the Korean carmaker. He was instrumental in the launch and success of key products like i10 Grand, Verna, Elite i20 and Creta.

Rakesh joined Hyundai India in 2012 as VP, sales after quitting from Maruti Suzuki as chief GM  & commercial business head. He worked for Maruti Suzuki for almost 14 years.

Prior to automotive industry, Srivastava has worked in the tobacco and paint industry. He is a Science Graduate from Agra Univesity and holds Marketing & Sales degree from IIM Ahmedabad.

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