Mahindra Tractors has launched a unique virtual tractor drive experience to celebrate its 60th anniversary. The initiative, which follows the unveiling of the ‘Desh ka Tractor: ‘Mitti se juda, Junoon se Saja’, aims to foster a deeper connection with the brand and capitalise on the festive season.
Mahindra Tractors has collaborated with Vitra.ai, a best-in-class AI based face replacement company to personalise videos for anyone, anywhere, in any language, to fulfill a farmer’s ‘HERO MOMENT’ holding a Mahindra Tractor. It adopts third generation advanced machine learning and deep learning techniques to achieve hyper-personalisation of campaign videos for customers in Mahindra Tractors.
To create a video, the users are required to go through Mahindra Tractors website, provide a photo of the self,cell phone number, and the area to get the video in regional language on whatsApp within the week. It has said that the drive is one of the biggest implements of AI application and was designed to make farmers to be associated with the brand Mahindra in a way that they have never been before.
