Legrand India announces its first experiential centre in Uttarakhand
Through this Innoval, the company plans to engage with professionals
Legrand India inaugurated their state-of-the-art experience centre Innoval in Dehradun. Innoval will host its India group company products – Legrand, Numeric & Valrack. Globally Innoval’s are present in France, Greece, Chile, Brazil, Colombia, and Dubai. It made its entry in the Asia Pacific region with a launch in Mumbai followed by launches in Ahmedabad, Lucknow and Bangalore.
Through this Innoval, the company plans to engage with professionals like architects, builders, contractors, government departments, retailers and electricians. The company is conducting in-house seminars with various trade and architecture bodies.
Samir Kakkar, sales director, Legrand India, said, “Dehradun has emerged in a big way last couple of years. The real estate segment in the state is booming. There are also large industries and brands that have set up shop here. We plan to reach out to our customers and business partners in Dehradun. Innoval allows Legrand to be more than just a supplier, rather to act as a genuine partner, creating close ties with the electrical and digital trade.”
The idea behind Innoval was to break this down for the customer, by curating the products within a framework of an experiential and interactive narrative that is simpler to comprehend.
Innoval is Legrand’s global brand of product showcases.
Keeping in mind the different profiles of visitors, the products are arranged as per the business verticals, namely – home automation, user interface, energy distribution, structured cabling, UPS and cable management.