HMSI launches big bike business vertical
Honda’s BigWing will cater to all categories of premium motorcycle customers
Honda Motorcycle & Scooter India (HMSI) launched Honda BigWing, a new premium big bike business vertical. It represented by its silver wing-mark identity and will deliver a differentiated immersive experience, the company said in a statement.
Minoru Kato, president & CEO, HMSI, said,“Earlier this year, we made a commitment of expanding our premium motorcycle business in India under Honda’s Silver Wing-Mark. Riding on strong global legacy of Honda’s engineering and design philosophy, Honda BigWing will introduce Indian motorcycling enthusiasts to a new side of Honda providing them with exceptional personalised experience.”
According to the company, be it urban riding, circuit racing or luxury touring, Honda’s BigWing will cater to all categories of premium motorcycle customers.
With a sprawling sales and service area, Honda BigWing-Gurugram will provide personalised customer experience and after sales service exclusively for Honda big bike models ranging from 300cc CB300R to the mighty 1800cc Goldwing.
Commenting on unveiling of first BigWing dealership in India, YS Guleria, Senior VP, Sales & Marketing, HMSI said, “Honda BigWing is an outcome of our strong determination to create a differentiated immersive experience for our big bike customers. We are happy to announce India’s first BigWing in Gurugram (Haryana) which will serve as a roadmap for further expansion of iconic Silver Wing Mark in India.”