Israel-based electric motor company EVR Motors, is currently in negotiations with several original equipment manufacturers (OEMs) in India to licence its electric vehicle motors, foreseeing these partnerships as significant drivers of future growth.
Sajal Kishore, the Managing Director of EVR Motors India, stated that the company is in discussions with multiple OEMs and is exploring strategic collaborations across the two-wheeler, three-wheeler, passenger vehicle, and commercial vehicle sectors.
EVR Motors, which focuses on designing and developing electric motors, licences its technology to component makers and OEMs through its wholly-owned subsidiary I.EVR Pvt Ltd, rather than engaging in mass production itself. The company specialises in Radial Flux Permanent Magnet (RFPM) motor technology, offering solutions for voltages ranging from 48 volts to over 400 volts. They have developed motors for various vehicle types, including two-wheelers, three-wheelers, passenger vehicles, and light commercial vehicles.
I.EVR has already established partnerships with four companies – Napino, Belrise Industries, RSB Transmission, and Eka Mobility – to manufacture its motors in India.Â
EVR Motors generates revenue through royalties from motor sales, licensing agreements, and R&D programmes with its partners.
The company has recently inaugurated its first facility outside Israel, located in Manesar. This facility will manufacture trapezoidal geometry coils used in its motors, which were previously imported from Israel. These copper coils have a high copper fill factor of more than 50 per cent, which helps OEMs optimise their powertrains and provides a versatile platform.
India is one of the largest markets for EVR Motors globally, and the company has already secured a contract with an OEM to supply a 35 KW motor.
When questioned about the decision not to engage in mass manufacturing, Kishore explained that Israeli firms often have a DNA focused on technology and innovation. Given their small local population and area, they excel in developing new technology for the global market rather than in large-scale automotive manufacturing. He stated that they are good at innovation and R&D, so they leave mass production to their Indian partners who have the necessary expertise.
Kishore also emphasised the company’s ability to provide technical support tailored to customers’ specific needs. He noted that customers often require technical clarifications that go beyond off-the-shelf solutions. By engaging with vehicle makers, the company offers support and makes minor adjustments to its motors, providing flexible and application-centric solutions that are cost-effective.