Dassault Systemes premiered augmented reality installation in Piccadilly Circus, London, highlighting innovative supply chain manufacturing applications. According to ABI Research, the global AR market is projected to exceed US$175bn by 2026. Unlike virtual reality, AR enhances existing reality, allowing users to interact with digital objects and data in real-time. AR has proven instrumental in improving worker accuracy, productivity, and safety in manufacturing operations.
Dassault Systèmes, a developer of advanced 3D software, celebrates AR’s impact with a digital out-of-home media campaign in Piccadilly Circus. Collaborating with Ocean Outdoor, the campaign features a 780-metre-screen showcasing mind-bending videos illustrating manufacturing innovation. The experience includes an AR application enabling users to envision a sustainable world and share their experiences on social media.
Marc Overton, MD, Euronorth, Dassault Systèmes, emphasises the importance of AR in supply chain manufacturing, highlighting its role in optimising operations and empowering workers. As digital twin technologies gain momentum in manufacturing, AR continues to drive innovation and shape the future of the industry.
