Bombardier, a global player in business aviation, revealed a fresh brand identity marked by the evolution of its logo. The company is now concentrating solely on crafting, constructing, and maintaining business jets. This new brand identity aims to reinforce the company’s commitment to prioritizing people and fostering a familial connection with customers and stakeholders.
Establishing itself as a frontrunner in business aviation, Bombardier builds on its sleek business jet portfolio, expanded worldwide service network, and a thriving Bombardier Defense team. The new brand identity mirrors the success of Bombardier’s teams, delivering high-performance jets and catering to clients globally.
Éric Martel, president and CEO of Bombardier, hailed the moment as historic for the company’s 18,000 team members. The revamped logo and brand evolution capture the company’s confidence and innovative spirit, resonating with clients who view Bombardier as family.
The new logo symbolizes Bombardier’s focus on designing, constructing, servicing, and modifying jets. It embodies the ambition and innovation of Bombardier’s workforce, with strokes reminiscent of an aircraft breaking the sound barrier, reflecting the company’s heritage and Learjet brand.
Ève Laurier, VP of Communications, Marketing, and Public Affairs, emphasized the brand’s sophistication and commitment to customer experience. The new logo, along with a suite of striking imagery featuring Bombardier’s team members, underscores the industry-leading standards set by the company’s workforce.
The launch of the Bombardier Global 8000 aircraft and the EcoJet research project underscores Bombardier’s commitment to pioneering aviation technology and sustainability. Bombardier Defense remains dedicated to supporting governments and militaries worldwide with innovative capabilities.
With revenues of $1.3 billion in the first quarter and a robust order intake, Bombardier is poised for continued success. Martel praised the team’s focused execution and solid performance, highlighting a 16% adjusted EBITDA margin for the quarter as exceptional in the current landscape.
