Birla Opus Paints, a division of Grasim Industries Ltd., has opened its fourth manufacturing plant in Chamarajnagar, Karnataka, enhancing its production capacity to 866 million litres per annum (MLPA). The plant positions Birla Opus as the second-largest decorative paints player in India by installed capacity.
The facility was inaugurated by Kumar Mangalam Birla, Chairman of the Aditya Birla Group. “Our new factory is a testament to the aspirations of a bold, confident India,” he said. The plant is part of the company’s plan to achieve a revenue target of ₹10,000 crore within three years of full-scale operations.
The Chamarajnagar plant, with a capacity of 230 MLPA, will manufacture water-based, enamel, and wood finish paints. It employs advanced technology for in-house production of key raw materials, ensuring features such as stain resistance, crack bridge-ability, and superior gloss. The facility is designed with zero liquid discharge, sustainability initiatives, and advanced supply chain technology for precise operations.
Birla Opus Paints plans to establish six manufacturing plants across India, with a total capacity of 1,332 MLPA at an investment of ₹10,000 crore. Currently, four plants—located in Panipat, Ludhiana, Cheyyar, and Chamarajnagar—are operational, while the Mahad plant near Pune has begun trial runs.
The company has introduced 129 products and 900 SKUs out of its planned 145+ products and 1,200 SKUs. The Chamarajnagar facility will support logistics efficiency, expand the product range, and include new offerings such as factory-made enamel shades and innovative wood finishes.
The company announced a pilot launch of its franchise-led painting service, PaintCraft Partner, to complement its direct painting services.
Through its extensive network across 4,300 towns, Birla Opus Paints continues to penetrate rural markets and deliver on its promise of high-quality, innovative products, reinforced by its campaign, ‘Naye Zamane Ka Naya Paint.’
