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Belden unveils bold new brand identity to transform global connectivity

Belden Inc. a leading name in network and data infrastructure solutions, has launched a refreshed corporate brand identity that highlights its evolution as a comprehensive solutions provider. The rebranding includes updated messaging, a modern logo, a redesigned website, and a renewed focus on delivering connectivity solutions for automation and smart infrastructure challenges.

Ashish Chand, President and CEO of Belden, stated, “Since our founding in 1902, connections have been our core purpose. This rebranding milestone reinforces our commitment to offering complete network solutions and marks a new chapter in our journey.”

The updated identity reflects Belden’s role in ensuring seamless data and network connectivity across industries. From enabling industrial automation to facilitating secure information flow in healthcare, Belden’s solutions minimise risks such as signal loss and security threats that can disrupt productivity, efficiency, and growth.

“Today’s organisations require reliable and secure data flow to maintain operations, drive innovation, and transform businesses,” Chand added. “Our solutions ensure that information keeps moving, paving the way for a smarter, safer, and more connected future.”

Belden’s rebranding process involved input from nearly 500 global stakeholders, including employees, partners, and customers. This collaborative effort helped shape a clear vision for the company’s future while staying aligned with its legacy of connecting people, systems, and technologies.