Bajaj Auto is moving from a minority stakeholder to a majority owner of KTM which is the famous Austrian motorcycle brand. This bold step shows Bajaj’s strong focus on premium and sports motorcycles and aims to boost its global presence in the bike market.
Strengthening a long partnership
Bajaj Auto, through its subsidiary Bajaj Auto International Holdings BV (BAIHBV), has decided to deepen its relationship with KTM. The move from minority to majority ownership will help Bajaj expand its footprint in the premium motorcycle segment, where KTM is a well-known player.
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Financial boost for KTM’s growth
To support KTM’s ongoing changes, BAIHBV secured an €800 million debt funding package. This funding will help KTM with its debt restructuring, which has court approval in Austria, and provide cash needed to stabilise its operations. So far, €200 million has been injected, and the remaining €600 million is being released now.
A move towards global leadership
This takeover reflects Bajaj Auto’s commitment to strengthening its position worldwide. By owning a bigger share of KTM, Bajaj is preparing to compete more aggressively in the premium motorcycle market and speed ahead in global growth.
